Last Christmas, Mattel Inc. came up with the incredibly ill-conceived [Mega Rig Shark Adventure], a toy depicting a whaling vessel targeting a shark. This resulted in Mattel’s name being dragged through the mud of its own making right through the period.
A smart top management would have at least set some new quidelines, if not fired the unethical designer outright, but obviously not, because now, it is the suicidal [Whale Trainer Barbie]. Don’t they ever learn?
“Suicidal” refers first to [Whale Trainer Barbie] the toy, because, by its very nature, it will incite animal lovers worldwide to oppose it, and work towards removing it in protection of our children. This Barbie won’t survive the test of morality, and if by some slim chance it lingers on, it will drag Mattel’s name along with it into infamy. Imagine a future museum in a kinder and gentler society featuring both the [Mega Rig Shark Adventure] and the [Whale Trainer Barbie] in its Hall of Shame.
Second, “suicidal” refers to Barbie herself. Were she named Dawn Brancheau in real life, she would have been dragged by her ponytail underwater by the captive orca Tilicum, so violently that her scalp was separated, then by the arm until it was wrenched from its socket, then drowned.
Third, “suicidal” refers to Mattel’s CEO, because the buck stops, or should stop, at his desk. This toy will cost Mattel thousands of customers, because we will make it so. He will or should be held responsible by the stock-holders, because we will tell them so. But this is nothing compared to what we will do if/when a whale-trainer gets killed in the future. We will inquire if he/she had been exposed to this toy. Even if this happened years after his retirement, we will hold him personally responsible.
Finally, “suicidal” refers to Mattel Inc. itself – if the above ever happens of course, but even if not, the Mattel name, if not already, will be associated with cruelty and backwardness. Backward because animal rights is on the rise and whale captivity is on the way out. Only a fool would buy a house at last year’s price in a crashing market. Only a company run by fools would create a product that would alienate an entire sector of society. Only an immoral and unethical company would profit from poisoning young minds.
If we see that this [Whale Trainer Barbie] toy has been pulled from the market in short order, and we mean very short order, we will forget that it has ever existed. If not, the above will stand.
Anthony Marr, Founder and President
Heal Our Planet Earth (HOPE)
Global Anti-Hunting Coalition (GAHC)